I had a funny conversation with Nishijima Roshi on the eve of the publication of Hardcore Zen. I said, "Once this book comes out, if it sells well I'll become famous. Doesn't that go against what Dogen says about not seeking fame and profit?"
He said something like, "Dogen was talking about seeking fame and profit. You didn't write the book with the objective of becoming rich and famous. Sometimes you do something sincere and people like it, then fame and money come. In that case you deal with the real situation as it comes up."