Interview with Reb Livingston: April 1st - April 20th, 2007
Reb Livingston edits No Tell Motel and has garnered dozens of publications as a poetry guru. An artist who does so much more than give a middle finger to theory and the mainstream, Reb is one of the few editors who is changing how poetry is seen, distributed, and made from behind the scenes and on paper. Over the past couple weeks, I got to pick her brain about publishing, her broad range in taste, and find out some juicy secrets about taxes, writing, and her infamous Motel.
Pirooz Kalayeh: No Tell is a hot little number. I love its gossip made secret. How did you come up with this model for a journal?
Reb Livingston: The new poem a day was a concept beaten into me during my employment at AOL during the mid-90's. People only came back to places where they could depend on new and dynamic content showing up. AOL had statistics up the wazoo proving that. This was important to the company because they wanted to sell advertising. It became important to me regarding No Tell Motel because I wanted regular readers. I liked how Dan Nester did Unpleasant Event Schedule by focusing on one poet at a time, so Molly Arden and I tweaked his idea and made it way cuter.
In terms of the theme (for lack of a better word), one time when I was 12 I bought a tee shirt for my little sister with a No Tell Motel neon sign and a woman saying "Sshhh." I didn't get it at the time, but I must have psychically drawn to the message, because I love the idea of being naughty without being crass.
PK: Do people ever object to the advertising (AOL) know-how you employ on No Tell? And, if so, how do you deal with this position of poetry as non-commodity?
Reb Livingston: I don't consider it so much "advertising" know-how -- even if that is where I first learned about content programming and audience development. I mean, NTM doesn't sell or have advertising anywhere on the site, we don't make a single penny. The difference is that AOL changed it's content strategy to maximize advertising sales, it made a lot more money from advertising than from membership fees so advertisers became their priority. That's why it sucked so bad. NTM's goal is to connect poems and poets with as many readers possible. NTM puts the emphasis on both the poems and the poet, puts the poems top level and easy to access. Every poet gets the same treatment and same chance to be read during her week, whether the reader recognizes her name or not. I wanted to utilize the benefits of the online medium, not try to cram in the strategies of print publishing. People don't read from the screen the same way they read paper. So yes, working at AOL for almost four years was definitely an educational experience that I'm still utilizing a decade later, but I don't think I'm employing the slick, empty and inane aspects of what happened with AOL's content programming during the mid-90's. In that respect I learned a lot about what not to do.
People object to all kinds of things, the cheekiness and pinkiness of the design, limiting the content to poems only and not employing reviews, criticism, or fiction. Some people don't like the variety of styles we publish. I'm not so concerned with what a handful of people object to -- Molly and I do what we like, enjoy ourselves and are proud of the work we publish.
PK: By adhering to your standards of multiplicity and inclusion, do you feel that NTM has the potential to broaden poetry’s scope?
Reb Livingston: Possibly. While we definitely aren't open to *anything* (we're two editors with our own limitation like anyone else) -- the range of styles, subjects and poets are broader than many poetry magazines, but because it's not packaged all together at once, readers don't get a disjointed mishmash. In a time when some are intent on categorizing and pigeonholing poetry and poets, NTM isn't avant-garde, experimental, traditional, formal, mainstream, or alternative - yet we publish poems and poets who are routinely placed in one or more of those categories. There's pressure to take a stand, pick some kind of arbitrary side, make alliances, if you don't, nobody knows what to do with you. "What are you?!?" they insist. We want to know all about you before we ever meet and we want to figure you out fast and without much effort. Write one pig-fucking poem and you're forever associated with the New Pig Fuckers. Then your dad googles you and wants to know why you're so intent on ruining the family name with your rampant pig fucking. It's viscous.
I think NTM goes against that grain. There isn't a typical NTM poet or poem; at least I don't think there is. Some people think we only want sex poems. I have nothing against sex poems and have published a number of them, but that's a small slice of what the magazine offers and sometimes when I'm cranky and reading submissions, I get easily annoyed. We do contribute to that misconception with the design and of course the Bedside Guide anthology. We expect people get our many aspects, but not everybody will -- and that's unfortunate, but life.
So yeah, the way NTM is set up, if a reader visits one week and doesn't like what's there, she knows next week is different poet with totally different poems and is likely to come back. Also, because of the focus on individual poems, a reader is more likely to read something they might skip over or flip past in another format. In that way, I believe the scope is broadened. _______________________________________
"My Uncommon Concubine"
Words and Vocal by Reb Livingston Music and Film by Mr. Pirooz
are you censoring yourself? last time i checked there was part one of a short story here... or was it a true story? i liked it, whatever it was. this is very curious though. you've never been the type to stifle your creative expression.
I like to post beginnings of things. Sometimes they stay. Sometimes they don't. I just like to look at them out on a website to see how they hold up. If they keep me interested the next day, I'll keep them. If not, I let them go.
Right now I am playing with a new style of writing. I haven't quite figured out what I want to do. I'm just playing with different themes and ideas. As I grow clearer about what I'm doing, I'll be sure to share it with my homeboys and girls. Especially with a mackdaddy such as yourself.
If you like books about packaging enlightenment and futuristic corporations, visit THE WHOPPER STRATEGIES. If you lust music, you can get hooked on The Slipshod Swingers. and their records: Woes & Hail Mary's, Orange Lamborghini, and Transistor Radio. If you are curious about the latest movies on the horizon with ILIKENIRVANA, be sure to drop a line at the website, or hit me up here regarding interviews, upcoming art projects, or fantastic links.
2 comments:
are you censoring yourself?
last time i checked there was part one of a short story here... or was it a true story? i liked it, whatever it was.
this is very curious though. you've never been the type to stifle your creative expression.
hope you're well.
much love,
b
I like to post beginnings of things. Sometimes they stay. Sometimes they don't. I just like to look at them out on a website to see how they hold up. If they keep me interested the next day, I'll keep them. If not, I let them go.
Right now I am playing with a new style of writing. I haven't quite figured out what I want to do. I'm just playing with different themes and ideas. As I grow clearer about what I'm doing, I'll be sure to share it with my homeboys and girls. Especially with a mackdaddy such as yourself.
Post a Comment