Ironman Campaign

Ironman hits theaters April 30th worldwide. Buzz is already spilling through the blogwaves that the film is - believe it or not - good. Such hype has not come without its share of money toasting. Marvel Comics and Paramount Pictures have jointly given $50 million for the marketing campaign, which includes placement and merchandising deals with Sega, Hasbro, Audi, Burger King, and 7-Eleven.

On a recent visit to Korea, Robert Downey, Jr. and Jon Favreau smiled when necessary and said "I love you" in broken Korean.

Interested in more??? POP GOES KOREA

1 comment:

patrick said...

Iron Man was practically flawless as a super hero flick; it drops pretty obvious hints that would indicate a sequel as well... i'm thinking the next one should be equally great